23 Stories x Condé Nast - Producer
2016-2017
At Condé Nast's 23 Stories (later CNX), I produced 360 campaigns across print, video, and digital for titles like Vogue, GQ, and Bon Appétit. This role sharpened my ability to create content that resonates with diverse audiences while balancing Condé Nast’s aesthetic and brand objectives. Managing every stage of production, from bidding to on-set operations, I developed strong cross-departmental collaboration and project management skills, delivering narratives that engaged global audiences.
LIFEWTR
Video & Digital
For the LIFEWTR campaign, 23 Stories introduced a concept where each bottle became a canvas for artists. Through studio visits, we revealed the stories and intentions behind the artwork, connecting consumers with the art and its creators. This approach showcased the blend of hydration and creativity, turning every sip into a discovery of artistic expression.
Series 1 & 2 directed by: Bon Duke; Series 3 directed by: Ivan Olita
Bank of America
Stills, Video, VR Video, Social, Web Design
For Bank of America’s global campaign, we showcased the world’s happiest travel destinations through stills, videos, and immersive VR experiences. As the lead agency producer, I coordinated a multinational effort, managing photographers and videographers worldwide and partnering with Koncept VR to produce three key films.
This project went beyond capturing scenes to create a narrative that invites viewers to experience joy and wonder. It represents a fusion of technology, artistry, and human emotion, delivering unforgettable digital experiences.
Empire on Fox
Print & Broadcast
For the Empire Season 4 press campaign, photographer Steven Klein collaborated with the cast to create an unforgettable photoshoot. The visuals captured the series' essence and drama, blending high fashion with bold personalities. This campaign heightened anticipation for the season and reinforced the show’s distinctive aesthetic.
Photographed & Directed by Steven Klein.
Alfa Romeo
Print & Digital
To debut the Alfa Romeo Giulia in the U.S., we conducted a Montecito shoot combining CGI and traditional photography. The "What Lies Beneath" campaign was tailored for Wired, Architectural Digest, and Golf Digest audiences. An interactive tool let users explore the car, a Venetian hotel, a golf course, and more, highlighting the Giulia’s elegance and engineering. Optimized for mobile, tablet, and print, the campaign ensured a seamless experience across platforms.
AD photos by Oberto Gili; Alfa photo by Kyle Alexander
Target Beauty
Video & Digital
For a summer campaign, we joined forces with Target Beauty, highlighting top beauty bloggers' favorite picks. The strategy, tailored specifically for the target audience, not only hit the mark but soared beyond expectations, outperforming benchmarks by an impressive 400%.
Dove
Print & Digital
Capturing the essence of fashion legend Grace Coddington's philosophy on hair, our shoot focused on natural elegance, using real-world models. The goal was to blend the iconic styles of Grace and Dove, creating a harmonious visual narrative that resonated with both their legacies.
Photographed by Patrick Demarchelier
