Creative Production & Content Creation
2016 - 2021
SS2016 Campaign
Print & Video
The inaugural campaign for Brandon Maxwell focused on capturing the brand's personal essence. It highlighted the exhilaration of early success and the sacrifices made in pursuit of ambition. The narrative connected with the audience by reflecting on growth and the moments left behind.
Photographed and Directed by Jessy Price & Brandon Maxwell; Creative Concept by Jessy Price
SS2021 Digital Runway
Video & Digital
After the 2020 lockdowns, fashion brands faced challenges in reconnecting with audiences. We responded with a digital runway event that combined tradition with modern intimacy. Shake Shack meal kits were sent to VIPs, and a detailed look book was created for retailers. The event delivered both grandeur and closeness, meeting the fashion community’s longing for connection and novelty.
Directed by Jessy Price & Brandon Maxwell; EP: Jessy Price; AD: Mark Rolli
SS2018 Campaign
Print & Video
In a semi-autobiographical campaign with Jourdan Dunn and her son Riley, we explored the bond between mothers and children, reflecting Brandon Maxwell’s relationship with his mother. Using a screenwriting approach and Ryan Korban’s elegant design, the narrative celebrated familial ties and elevated the brand’s visibility in the press, showcasing its storytelling power.
Directed by Jessy Price & Brandon Maxwell; EP & Concept: Jessy Price; AD: Lina Wahlgren
YouTube Channel Launch
Video & Livestream
In 2020, we partnered with the Fashion & Beauty team at YouTube to launch Brandon Maxwell’s official channel. The project included 26 custom videos, each crafted to offer a behind-the-scenes look into the brand’s atelier and creative process. The content ranged from intimate moments with Brandon to insights into design, production, and runway preparation.
The channel quickly gained traction, garnering thousands of subscribers and millions of impressions. It became a destination for fans to connect with the brand on a deeper level, showcasing not only the craftsmanship of the collections but also the passion and stories behind the work.
Produced, Directed, Shot, Edited by Jessy Price.
SS2017 Campaign
Print & Video
After her breakout runway moment, we visited Ebony "Riley Montana" Riley at home in Detroit to explore the authenticity behind her public persona. Using cinéma vérité techniques and voiceover, the narrative examined the contrast between her public image and personal aspirations, revealing the dreams that fueled her success and offering a deeper understanding of her journey.
Directed and Photographed by Jessy Price & Brandon Maxwell; EP & Concept: Jessy Price; AD: Lina Wahlgren
FW2018 Campaign
Print & Video
This project pays tribute to Mammaw (Louise Johnson) and her foundational influence on the brand. It traces the origins of a shared love for style, showing how this passion shaped the brand’s identity and honors her lasting legacy in fashion and family.
Directed and Photographed by Jessy Price & Brandon Maxwell; EP & Concept: Jessy Price; AD: Lina Wahlgren
PS2022 Catalogue
Print, Video, and Digital
To innovate beyond the traditional lookbook for our new collection, we embarked on creating a mini-magazine, sending it to our top customers. In London, Venetia Scott captured the collection's hero images, while in New York, we remixed these pieces with friends and family, showcasing the collection's versatility and everyday appeal.
SS2022 Runway
Experience, Livestream, Digital
For the brand's post-COVID resurgence show, I worked closely with the production team, Dizon, to ensure seamless execution. I managed live-stream content creation, print collateral, invitations, location scouting, and music licensing. This experience in live fashion show production from the brand side showcased my production skills in a dynamic setting and contributed to an immersive event.